Accueil / Articles posted by Martin Kupp

À propos de Martin Kupp

Strategy teacher at ESCP Europe

Martin likes to look beyond the obvious. In 2011 he published the book “The fine art of success” in which he describes various artists like Pablo Picasso, Damien Hirst, Jeff Koons of Joseph Beuys and what managers can learn from their work.

Twitter

Crafting the business model – a key task for start-ups

The sharing economy is ready to take over MRI machines, now that it has conquered bikes, cars and apartments. Berlin-based medneo is offering physicians and hospitals clinical MRI images on a pay-by-case basis, letting them skip buying the expensive machines. And it dramatically improves customer satisfaction by reducing the wait time for MRI scans from several weeks to few […]

Implementing a new business model in established companies

Often when we talk about innovative business models we look at new companies that are disrupting industries and start-ups with phenomenal growth stories. But reconfiguring the existing business model or inventing new business models while the old one is still being executed is even a bigger challenge for established companies.

Lady Gaga – a new business model in the music industry?

A new business model in the music industry : the artist as a full multimedia package.