Some companies are pure examples of certain business models
Some companies outperformed their competitors with their business models and became the natural reference when talking about a type of business model : low cost, platforms, long tail, …
So when it comes to work on a business model, why not mimicking these companies.
How to proceed
- Draft your business model on a BM Canvas
- Pick a « Role model » card
- Think individually during 5 minutes to answer the question « and if si XXX was doing our job, how would be the business model ? »
- Debrief during 30 minutes and modify the business model