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About Martin Kupp

Martin Kupp is associate professor for entrepreneurship and strategy at ESCP Europe, Paris and a visiting professor at the European School of Management and Technology, Berlin and EGP Business School in Portugal. Martin’s area of expertise lies in entrepreneurship, strategic innovation, competitive strategy and organizational creativity. His recent publications have appeared in California Management Review, MIT Sloan Management Review, Business Strategy Review, Financial Times, The Economist, and the Wall Street Journal. He has appeared as a business commentator on CNBC, and frequently speaks at industry conferences and events. His latest book “The fine art of success” was published 2011 at Wiley and looks at contemporary artists and what managers can learn from them.

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Crafting the business model – a key task for start-ups

The sharing economy is ready to take over MRI machines, now that it has conquered bikes, cars and apartments. Berlin-based medneo is offering physicians and hospitals clinical MRI images on a pay-by-case basis, letting them skip buying the expensive machines. And it dramatically improves customer satisfaction by reducing the wait time for MRI scans from several weeks to few […]

Implementing a new business model in established companies

Often when we talk about innovative business models we look at new companies that are disrupting industries and start-ups with phenomenal growth stories. But reconfiguring the existing business model or inventing new business models while the old one is still being executed is even a bigger challenge for established companies.

Lady Gaga – a new business model in the music industry?

A new business model in the music industry : the artist as a full multimedia package.